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Milan, 23rd October 2019Comdata Group, the leading innovative global solution provider in Customer Operations, has been recognized as “Leader” in the global ranking of Customer Experience services for Retail sector and Consumer Packed Goods (CPG) by NelsonHall’s NEAT vendor evaluation report.

The NEAT (NelsonHall Vendor Evaluation and Assessment) is one of the most important models of assessment to estimate the suppliers’ ability to offer immediate benefits and intercept the future clients’ needs. The result is determined by a combination of evaluations by analysts and clients’ feedback about the suppliers examined. Every year, the NEAT is released by NelsonHall, which is the leading business process and IT services research and analysis firm.

The NEAT has highlighted how Comdata stands out for the capacity to fully satisfy the clients’ needs in an industry facing a continuous evolution and stressed the significant experience that the Group has developed in the retail and CPG sectors. Comdata provides pre and post-sales support, new customer acquisition, upselling and cross-sell, loyalty management, technical support, back-office services, order management, re-ordering, shipping and logistics support, claims management and disputes, consulting and process optimization.

Alessandro Zunino, CEO of Comdata Group, declared: “We are pleased with this recognition in retail and CPG, an industry that has been deeply conditioned by the disruptive advent of digital technology. Consumers’ habits, at the same time, have been transformed as their needs and the channels available to interact with brands. Nowadays, Comdata can offer to its clients the best tools and a tailor-made consulting for the management of a seamlessly customer experience. It’s a must-have which, combined to the capacity of our Group to anticipate the expectations evolution, adds value to the management of relations in the Digital Era”.

Ivan Kotzev, NelsonHall Lead CX Analyst said: “In a retail and CPG environment that continues to evolve rapidly, Comdata adjusts successfully with strong domain CX capabilities such as content and community management and Voice of the Customer and feedback analytics; and with sub-segment expertise such as omnichannel consulting for luxury brands and video chat and remote technical support for consumer electronics.”

Along with Comdata, the players monitored by this NEAT analysis are: Alorica, Capita, CSS Corp, HGS, Sitel, StarTek, Sutherland, SYKES, Tech Mahindra, Teleperformance, Transcom, VXI Global Solutions, Webhelp, and Wipro.

About Comdata Group

Comdata is a leading innovative global service provider in Customer Interaction and Process Management. We have been helping clients to maximise their customer value since 1987. Combining an international footprint with strong local expertise, our teams of over 50,000 passionate employees work in 30 languages across 4 continents and 22 countries. We offer a full range of services, from outsourcing of customer interactions and processes to customer experience consulting – all achieved with a smart blend of people, process and technology. Headquartered in Milan, Comdata will deliver global revenues of approximately €1Billion in 2018 with more than 670 clients, including some of the biggest names in telecom, energy, banking, industry, retail and e-commerce.


Rina Porta Salvago
Global Marketing and Global Communication Manager
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